How To Sell on Roblox: Virtual and Physical Products

With 151.5 million daily active users, Roblox is a wildly popular online gaming and creation platform. Learning how to sell on Roblox can tap you into a growing community.

Founded in 2004 by entrepreneurs David Baszucki and Erik Cassel, Roblox offers a virtual universe where gamers can explore, create, and share millions of unique digital experiences and games. As the platform grows, it evolves. In 2025, Roblox announced that users could purchase physical items through in-game shopping. 

This is an apt choice, as Roblox is already influencing real-world purchasing decisions: 88% of Gen Z Roblox users try on digital fashion before purchasing the physical version.

With Shopify, Roblox’s first commerce integration partner, ecommerce merchants can capitalize on this trend. 

Learn how to sell on Roblox and explore the different ways to do it.

Ways to sell on Roblox

You can make or resell items for Robux—the platform’s virtual currency—which you can then trade in for cash. Here are the various ways you can make money on Roblox: 

• DevProducts. DevProducts are items or abilities (such as potions and ammo) that users can purchase and use multiple times. 

• UGC items.User-generated content items are digital objects (like clothing and pet accessories) that users can create and sell on the marketplace. Creators receive a commission every time someone purchases an item. 

• Inventory. You can resell digital products you already own as long as they are marked Limited or LimitedU. When you buy a Limited or LimitedU product, there’s a holding period of up to 30 days during which you cannot resell it.

• Game passes. Game passes are one-time privileges that users purchase within a game, granting them special abilities or access to restricted areas. 

• Paid access. With paid access, creators can charge a one-time fee to let users access an experience. 

• Physical items. You can link your Shopify store to Roblox and sell physical items in a virtual experience. 

How to sell virtual items on Roblox

1. Model your digital asset
2. Import your item into Roblox Studio
3. Add the item to the Roblox Marketplace
4. Set the parameters of the sale
5. Publish your item

On Roblox, every user plays as a unique and customizable character called an avatar. Roblox users can change their avatars’ appearance by purchasing virtual items like accessories, clothing, and character bodies. 

Players can buy digital products with Robux, a proprietary virtual currency that users can purchase with real money or gift cards. Players can make purchases in the Marketplace on the mobile app, website, and the Roblox app on Xbox. 

Brands have a growing opportunity to sell digital items on immersive platforms to audiences who are looking to update their avatars frequently. According to the 2025 Roblox Replay, 47% of Gen Z users update their avatars to express their creativity, while 38% do so to try a different identity. 

Here are six basic steps to follow when creating and selling your user-generated content (UGC) on Roblox:

1. Model your digital asset

Create the UGC you plan to sell using third-party 3D modeling software, whether that’s an open-source tool like Blender or a paid application like Autodesk Maya. These tools let you create 3D models by generating shapes, sculpting them, and adding colors or textures.

Digital assets on Roblox have specific requirements, so research the appropriate rules for your asset. For example, rigid accessories like hats or sunglasses, as well as other geometric shapes, need to be watertight, with no exposed holes. Layered clothing, such as pants, shirts, and jackets, must use Roblox’s armature template to ensure clothing products respond to an avatar’s movements.

As you create your item, make sure it follows Roblox’s Marketplace policies and community standards. 

2. Import your item into Roblox Studio

Once you’ve sculpted and designed your digital items, upload your creations to Roblox Studio—Roblox’s free game development platform for building new games or virtual environments.

Within Roblox Studio, select “Import 3D” from the top menu bar to use Roblox’s built-in 3D importer tool. Select and upload the digital asset you created in your third-party software tool. 

Roblox’s 3D importer tool will provide a visual preview of the model and alert you to any specific errors with the file. Once you import your creation, it’s saved in the Toolbox or Asset Manager section of Roblox Studio.

3. Add the item to the Roblox Marketplace

The Roblox Marketplace is the central digital hub where Roblox users can buy and sell virtual items, such as accessories and clothing, for their avatars. To publish and sell items on the Roblox Marketplace, you need a valid ID and a subscription to Roblox Premium 1000 or Roblox Premium 2200.

Navigate to the “Creations” tab on your Creator Dashboard. Under the “Avatar Items” tab, select between the character bodies, clothing items, and accessories you’ve imported in Roblox Studio. Select the item you want to sell and navigate to its “Manage Item” page. There, you can add an item name (up to 50 characters), an item description (up to 1,000 characters), and up to five tags to help users to search for your digital items.

4. Set the parameters of the sale

When adding your item to the Roblox Marketplace, you must decide whether your virtual creation is “Non-limited” (players can buy an unlimited quantity) or “Limited” (you set a fixed quantity). You can also choose to limit the number of copies any single user can have of your digital asset. Typically, limiting the number of an item makes it more valuable.

Next, set your price. Roblox sets price floors for different types of assets based on their performance in the marketplace. You can set your Robux pricing at or above the price floor, but not below it.

5. Publish your item

There’s a nonrefundable upload fee when publishing items on the Robux Marketplace. For certain 3D items, the upload fee is typically 750 Robux. 

Different asset types require different publishing advances, a refundable, upfront fee. The price differs depending on whether you’ve made a limited or non-limited item. For example, a non-limited publishing advance for a hat is 1,500 Robux, and a limited publishing advance is 13,000 Robux. 

When you sell items on Roblox, a portion of the sales goes to the platform. The split depends on the type of asset and where the purchase takes place.

Once submitted, your item undergoes a review to ensure it complies with Roblox’s Marketplace Policy. This can take up to 24 hours, after which Roblox will mark it as “ready to sell.”

How to resell virtual items on Roblox

If you want to resell your items, you need to have a Roblox Premium membership and products that are Limited or LimitedU. (There are a few geographic restrictions: If you live in Japan, for example, you can only sell Roblox-created Limited and LimitedU items, while users in South Korea cannot resell items.)

Here are the steps to follow to resell your items:

• Wait the holding period. When you buy a Limited or LimitedU product, there’s an up-to-30-day holding period. You cannot resell your item until it ends.

• Go to the product’s details page. Then, scroll down to the “Owned Items” section and select the item you want to sell. If you have more than one copy, choose which one you want to resell.

• Click the Sell button. At this point, you can set your price and list the item for resale. 

How to sell physical items on Roblox with Shopify 

1. Launch your Shopify store
2. Create an immersive experience in Roblox
3. Set up your Roblox sales channel
4. Advertise on Roblox

Selling physical items on Roblox is an opportunity for brands to connect with younger generations like Gen Z on a platform they already use. Brands like Fenty Beauty are using Roblox to create fun, interactive experiences. The makeup and skincare brand created the Fenty Beauty Experience [Reglossed], which includes a timed scavenger hunt where users look for Fenty products among pink swirly clouds. At any point, they can purchase products right from the game. 

All merchants can access the Roblox sales channel via the Shopify App Store. To get started, follow these steps: 

1. Launch your Shopify store

To sell physical items on Roblox, you first need an online store. If you don’t already have one, use Shopify’s website builder to create your store in a few quick steps.

Select a customizable store theme, upload your products, and customize your checkout process using Shopify Checkout.

2. Create an immersive experience in Roblox

While you are selling physical products, you still need a virtual landscape to interact with customers. Roblox players can purchase the physical items you’re selling through your Shopify ecommerce store directly within your Roblox digital environment.

Use Roblox Studio to build a digital experience that reflects your company’s unique brand identity. Your digital environment could call to mind a busy urban area, a lush forest, or a seaside town—your imagination is the only limit. 

Shopify merchants first gained access to this commerce integration in 2025, so there is already plenty of inspiration to help you create your digital experience. For example, the apparel brand Alo created Alo Sanctuary, a space that promotes mindfulness and movement through guided runs. 

3. Set up your Roblox sales channel 

Visit the Shopify App Store and install the Roblox app. To connect your Shopify store to your Roblox account, go to the Shopify Admin and click “Sales channels,” and then “Roblox.” Log in to your Roblox account and click “Confirm” and “Give Access.” Next, you’ll be prompted to sync products. 

Head over to the Creator Dashboard on Roblox and choose “Monetization” and “Commerce.” Click on “Go to Imported Catalog,” “Start Importing,” and “Connect.” Install the Roblox sales channel. From there, you can add products that you want to import to your Roblox store. 

To build your brand presence on Roblox and drive demand for your physical products, consider matching each item with a digital counterpart. You might include them as free perks for players who purchase your physical items. 

According to the 2025 Roblox Replay report, Gen Z users on the platform often seek a correlation between their virtual and physical appearance. In fact, 64% of Gen Z respondents said they were more likely to consider wearing a brand in the physical world if their avatar wore it digitally. 

4. Advertise on Roblox

Once you’ve set up your ecommerce store and developed a digital experience on Roblox for your company, consider launching an ad campaign on Roblox. Use Roblox’s Ads Manager to create and target ads that drive traffic to your experiences, such as Search, Sponsored, and Portal Ads.