B2B has evolved. Can you deliver modern buying experiences?

B2B webinar

Modernize your wholesale operations to meet B2B buyer expectations. See how Shopify delivers the speed and ease they want, without a custom build.

June 10, 2026
1 PM ET | 10 AM PT | 6 PM BST

¿Te interesa Shopify? Pruébalo gratis

Modern B2B buyer experience on Shopify: intuitive bulk ordering, one-click reorders, and customized checkout.

WHAT YOU’LL LEARN

Offer modern B2B buying, without compromises

B2B buyers expect ease of use, speed, and reliability across every wholesale order, without losing the tools that support B2B operations. The companies meeting those expectations are pulling ahead, with more reorders and more scale.

BUYER EXPECTATIONS

Navigate B2B buyer expectations

Wholesale buyers expect an intuitive self-serve experience that makes it easy to manage orders and accounts online. Learn the new baseline and how to deliver it on Shopify.

AI FOR B2B

Harness Shopify's AI tools for B2B

Learn how Shopify’s built-in AI assistant, Sidekick, can surface B2B insights and answer performance questions, plus how Shopify Flow automates routine back office work.