Sell digital products from your own store

Not at all. You can run your entire business on digital products alone—PDFs, links, templates, videos, audio, and more. Shopify works perfectly as a digital-only store. The bonus? If you ever decide to add physical merch, events, or subscriptions down the line, the capabilities are already built in. No new platform, no migration, no starting over.

You choose! For automatic, instant delivery, your customer will get an email with a secure download link the moment they check out—no manual work on your end. You can also set download limits to control how many times each file can be accessed. Prefer to deliver manually for custom or made-to-order work? You can do that, too.

Yes—you can upload and sell assets that are up to 5GB. That's plenty of room for high-resolution videos, full music albums, large design bundles, and detailed course materials. And if your product includes multiple files, you can bundle them together into a single product.

The Digital Products app is free with every Shopify plan—there's no extra monthly fee to sell digital. You'll just pay your standard Shopify subscription and the usual payment processing rates on each sale. No per-product surcharges, no hidden digital fees. You can see current plan pricing on our pricing page.

Yes. Whether you're coming from another digital selling tool, marketplace, or a simple checkout link, you can bring your products, files, and customer list with you. Migration tools and apps make the move straightforward—so you can pick up right where you left off, without losing your catalog or your audience.