Home Décor Trends 2026: How To Sell Trending Décor

Home décor is experiencing a significant shift—the sleek, stark whites and minimalist, Scandinavian aesthetic that defined the past few years of interior design are giving way to a style that’s warmer, layered, and more personal. Both interior decorators and shoppers are taking note. 

For home décor businesses, this change in home design trends directly affects what sells. Products that sold well just a couple of years ago might no longer reflect what customers currently want for their homes. New aesthetics prioritize an individualized and eclectic feel, which lends itself well to product bundling and diverse collections. 

Ahead, Andrea Pierre—founder and principal designer of Toronto-based firm &Pierre—guides you through the details of this year’s home décor trends and offers tips for how to merchandise them effectively.

Top 2026 home décor trends to merchandise

• Prints and patterns
• Colors
• Materials and textures
• Curated collections
• Accents and objects

Across these trends, one theme stands out: a shift toward restoring character in the home. Customers are moving away from uniform spaces and gravitating toward more varied, mix-and-match pieces that create a lived-in feel. 

“It adds to the feeling of a space feeling collected, and not just like somebody came in and bought everything all at once from the same store,” says Andrea. She connects it to the concept of “unrenovating,” which is becoming more popular. “People will find beautiful mid-century homes that have totally undergone the landlord special—think the gray hardwood floor—and new owners are buying them and restoring the old character.” 

Here’s how these trends are showing up across key home decor categories. 

Prints and patterns

“We’re moving toward a lot more layered patterning, so mixing different scales,” Andrea says. “Rather than relying on a statement print, we’re seeing lots of mixings of patterns, mixing of textures.” Think of a striped couch with plaid pillows, for example, or wallpaper with a bold floral print behind a colorful, quilted bed. 

These combinations create visual interest without requiring major construction, making them accessible to customers looking to refresh a room.

Colors

Color is coming back, but in a grounded, subtle way. Andrea highlights the growing popularity of earth tones, muted blues, butter yellow, and maroon. “We’re moving away from a beige-on-beige aesthetic, but the trending colors are definitely earthy and muted, as opposed to bright and punchy, which I feel like we were seeing 10 years ago,” she says. 

Andrea also notes that the stark whites and creams of the past are giving way to darker stains, warm woods, and moodier spaces. 

Materials and textures

Andrea is seeing people play more with materials and texture than color in today’s design trends. She highlights fabrics like boucle (made from looped yarn with an irregular weave), linens, mohair, velvet, and textured wood like burl as key areas of experimentation. “People are looking for knots in their hardwood floors, more character in the millwork,” she says. 

“Statement stone and marble, for the longest time, you were just seeing the Calacattas (a white Italian marble) and the more neutral stones, and now, when I go to the slab yard, I’m seeing all these incredible new, bold textures,” Andrea says. “They almost look like tapestries or paintings, and that’s all driven by the request of the market.” 

To incorporate this tactile energy into your product offerings, consider stocking wood paneling or textured wallpaper. Though walls and ceilings were once considered backdrops, they’re now taking center stage in people’s homes, and can dramatically change the feel of a room without requiring customers to replace their furnishings. 

Curated collections

This trend of layering, mixing, and matching is evident in the more “curated collections” that Andrea has observed. “On a retail level, I’m seeing retailers offer bundles of throw pillows, or gallery walls that have already been curated,” she says. 

“At our studio, we like to mix elements of high and low, so we’ll source vintage finds and pair them with an investment piece, and then that mix of vintage and new together gives it that layered effect,” Andrea says.

This approach opens the door for brands to create curated bundles that do the styling work for the customer, giving them a starting point for building a bedroom or living room that feels intentional and unique. 

Accents and objects

Lastly, Andrea adds that she sees art playing a bigger role in interior design this year. “It’s part of the texture of the space,” she says. “Whether that be an oversized, bold piece of art as a way of bringing color into the space, a collection of eclectic frames, or even the details of how artwork is framed—where the frame itself becomes part of the art.”

Pottery, too, has become increasingly popular, especially if pieces come from artisans and can add a sense of history or individuality to the space. “We’ve sourced vessels from artisans in Oaxaca [Mexico] so we could have something real that was from a real person,” she says. 

When selected and displayed thoughtfully, even everyday objects like a bowl, vase, or ceiling light can create a rich narrative in a room.

Tips for selling trending home décor

• Focus on products that layer together
• Interpret rather than copy trends
• Showcase pieces in real-life settings
• Look internationally for inspiration

Now that you know what’s trending this year in home décor, here’s some advice on how to successfully translate these trends into sales. 

Focus on products that layer together 

Customers are trying to build a space that feels collected over time, finding a balance of old and new. To support this, position your products as flexible additions that can integrate into a variety of styles. 

“Think about products that can layer easily with something more modern, or with something vintage,” says Andrea. “I’m always working with people’s existing pieces. It’s all about layering. All these different styles can go together when used correctly.” 

Interpret rather than copy trends

The 2026 design trend toward authenticity and personalization is aligned with a younger generation that’s “yearning for realness,” says Andrea.

She points to parallels with the fashion industry, where mass produced items take inspiration from designers and water it down. This makes styles accessible to those who can’t afford high-fashion brands, but also brings in a lack of authenticity. The same trends of mass production have permeated furniture and lighting as well. 

Both fashion and home décor are seeing a backlash to this model, and at a time when customers are seeking pieces with personality and a story, Andrea recommends interpreting trends rather than copying them exactly. She also emphasizes the push to source from local suppliers and local makers: “People don’t want to have the light fixture or the chair that they’ve seen in every single restaurant, because it’s been knocked off so many times,” she says. “There’s this longing for something real and handmade, something that hasn’t had 30 steps between the person who designed it and when you hold it in your hand.”

Dianne O’Connor, founder and CEO of Weston Table, echoes Andrea’s sentiment on an episode of the Shopify Masters podcast: “I don’t want to bring home the same thing that everyone else is bringing home,” she says. “I’ve been a curator of vintage and antique items that tell stories. I generally won’t buy an item unless they give me a little nugget about why it’s special or where it came from.” 

Showcase pieces in real-life settings

Though Andrea stresses the importance of professional product photography, she advises sellers to focus more on the context of the piece and less on perfectly shooting and styling it. “Have the items in real homes or real spaces,” she says. She likens the furniture shopping experience to shopping for clothes and reading through customer reviews, comments, and photos. “When you see a home décor item in someone else’s home, you can understand the scale and quality,” she says, also cautioning against utilizing AI renderings, which can feel inauthentic. 

Look internationally for inspiration 

Global design trends often emerge in international markets before reaching North America. Andrea points to regions like Scandinavia—particularly design hubs like Copenhagen—as early indicators of where home décor is heading. “I go every year to this Copenhagen design show called 3daysofdesign. All of the furniture showrooms launch their new lines for the season and basically have an open house. I can tell you that in a year, whatever’s happening there, we’ll start to see here,” she says.

Many successful home brands share this same focus on international discovery. Steve Bauer, vice president of ecommerce and digital at Arhaus, tells Shopify that one of the company’s core features is to sell designs that are globally inspired. “[Our team] will travel to Indonesia, Mexico, Italy, Romania, so many different locations, and walk through villages and towns and talk to people and really get inspiration from across the world,” he says. Keeping an eye on international design trends can help predict where North American home design tastes are headed in the future.