Shopify Trust Badges: How To Add Trust Badges To Your Store

Shopify trust badges are credibility signals that can help give new customers the confidence to make a purchase from your Shopify store. Shopify offers several official trust badges tied to specific programs and standards, giving you a built-in way to reinforce confidence at a glance. 

Here’s what Shopify trust badges are, how they work, and how to add them to your store. This guide also covers third-party trust badge apps that can complement Shopify’s official options.

What are Shopify trust badges?

Shopify trust badges are official, Shopify-branded badges—digital icons that signal your store meets defined criteria around shipping, sustainability, and payment security. They are free to install for eligible store owners.

In addition to these official badges, Shopify store owners can use third-party apps to add other types of trust badges. These may include security trust badges, endorsement trust badges, and policy-specific trust badges.

When displayed thoughtfully on your site, trust badges can help increase confidence in your business and reduce hesitation at checkout. In a series of studies conducted over more than a decade, the Baymard Institute found that shoppers rely heavily on visual cues like badges and secure checkout icons when evaluating a site’s trust and security, particularly when entering payment information.

Official Shopify trust badges and how to use them

• Shop Promise badge
• Shopify Planet badge
• Shopify Secure badge

Shopify offers three branded trust badges. Here’s how they work and how to add each one to your Shopify store.

Shop Promise badge

The Shop Promise program recognizes businesses that consistently deliver domestic orders within five days. Store owners that meet Shopify’s eligibility and delivery performance standards can display the Shop Promise badge on product pages, at checkout, and in the Shop app. Activating the badge also automatically enables estimated delivery dates. According to Shopify data, the Shop Promise badge can increase conversion by up to 25%.

To qualify for Shop Promise, store owners must meet several requirements, including having the following: 

• Active Shopify Basic plan or higher

• Shop Pay

• Active Shopify Payments account

• Shop sales channel

• US fulfillment location

• Up-to-date Shopify features and shipping settings

• No Shopify Acceptable Use Policy violations

Shopify determines delivery performance using historical fulfillment and shipment transit data rather than carrier-provided estimates. Store owners that qualify represent roughly the top 1% of shippers on Shopify. 

Eligible store owners receive a notification in Shopify admin inviting them to activate Shop Promise. Stores display the badge when the activation process is complete. 

Shopify Planet badge

The Planet by Shopify badge indicates brand participation in Shopify Planet, Shopify’s carbon offset program for shipping-related emissions. You can join Shopify Planet by downloading the Planet app from the Shopify App Store. Once you’ve signed up, you can add the Planet badge directly from your theme editor.

Shopify Planet offers three subscription models:

• All shipments carbon neutral. Store owners pay the full cost of offsetting emissions on every order. 

• Customers choose. Store owners invite shoppers to contribute 50¢ to make their shipments carbon neutral.

• Combined. Store owners guarantee carbon-neutral shipping on all orders and invite 50¢ customer contributions to climate initiatives.

The Shopify Planet badge offers two display modes that reflect these participation models. Marketing mode showcases the climate impact of your business, such as emissions removed or initiatives funded. Engagement mode invites customers to contribute 50¢ toward emission reduction. Store owners that fully cover carbon-neutral shipping can choose either mode, while those that don’t must use engagement mode.

Shopify Secure badge

The Shopify Secure badge signals reduced purchasing risk by telling customers that your store is Payment Card Industry (PCI) compliant. PCI compliance is an industry standard maintained by the PCI Security Standards Council. It verifies that a store can handle payment information and other sensitive customer data securely.

All Shopify stores are PCI compliant by default, so store owners don’t need to take any additional steps to meet the standard. You can add the Shopify secure badge to product pages from your theme editor or use the badge’s HTML code to customize placement. Only Shopify Plus stores can add the badge to checkout pages.

Other types of trust badges for Shopify stores

• Security trust badges
• Payment trust badges
• Policy-specific trust badges
• Endorsement badges

Many Shopify store owners also add badges from third-party apps or external organizations to complement Shopify’s official trust badges. However, too many badges can overwhelm customers and reduce clarity. Focus on two to four high-impact badges.

Here’s an overview of common badge types and how they work. 

Security trust badges

Security trust badges indicate that your site uses encryption and secure payment processing to protect customer data. Examples include secure checkout badges, secure payment badges, SSL trust badges, and safe checkout badges.

Many security badges reference secure sockets layer (SSL) protocol. To display these badges, your business must first implement the protocol and obtain an SSL certificate. Many website hosts and ecommerce platforms (including Shopify) offer free SSL certificates.

Payment trust badges

Payment badges highlight a store’s accepted payment methods. They’re sometimes called payment icons or secure payment icons and serve two purposes: informing customers of their payment options and building customer confidence through familiar brand names.

Ecommerce sites typically display payment badges on checkout pages or in website footers. American Express, Visa, Mastercard, Apple Pay, Shop Pay, Google Pay, and PayPal are all common examples. Many payment companies offer free digital assets for use as payment icons.

Policy-specific trust badges

Policy badges are a trust badge category that doesn’t rely on third-party verification. They simply use familiar icons to draw customer attention to key business policies.

Policy badges can help reduce perceived purchase risk by highlighting customer-friendly policies. Badges indicating that a brand offers free shipping, a money-back guarantee, or free returns are common examples. 

Endorsement badges

Endorsement badges signal approval from a third party, such as an industry organization, a consumer advocacy group, or a satisfied customer.

Badges from organizations like the Better Business Bureau, B Corp, and the American Dental Association typically require third-party verification for display. To earn one, apply with the relevant entity and complete the certification process. When your application is approved, the organization will provide you with a code snippet to add to your site. The snippet displays the badge and often uses real-time verification to confirm ongoing approval. If your endorsement expires or is terminated, the badge may stop displaying.

Positive customer reviews are another endorsement of your business, and some review sites, such as Trustpilot and G2, can generate trust badges with a brand’s star ratings or category ranking. 

Best apps for adding trust badges to your Shopify store

• SEOWILL
• Essential Trust Badges & Icon
• Google Reviews by Reputon
• Iconito
• Sami Product Badges & Labels
• Judge.me

In addition to the official Shopify trust badges available through the Shopify admin, many store owners use third-party apps to add payment icons, security badges, review-based endorsements, and more.

Here’s an overview of popular trust badge apps for Shopify stores:

SEOWill

SEOWill provides security badges, payment badges, free shipping badges, and guarantee badges. The app allows Shopify store owners to customize icon size, apply animations, select custom branded colors, add custom text, and control badge placement. It also supports custom icon uploads.

The app is free for all users.

Essential Trust Badges & Icons

Essential Trust Badges & Icons lets store owners browse a library of trust badges and payment icons, including security badges, payment badges, policy badges, and warranties. The app also includes sale badges and social media icons, and allows custom placement of all badge types. 

The app offers a limited free plan. Paid plans start at $6.99 per month (or $67.08 per year) and include higher monthly view limits, access to an expanded icon library, and custom icon uploads. Higher-tier plans also enable geolocation-aware badges, which allow store owners to customize policies by region and automatically display relevant badges.

Google Reviews by Reputon

Google Reviews by Reputon helps store owners collect and manage Google reviews. The app can automatically request Google reviews from customers at checkout, import reviews to your Shopify store, create summaries, and display reviews and testimonials on your site. It also includes AI-assisted response tools. 

The app offers two customizable widgets: one that helps customers locate a retail store and another that creates an endorsement badge from your Google star rating.

Google Reviews by Reputon offers one plan for $6.99 per month (or $71.88 per year) and a seven-day free trial.

Iconito

Iconito offers a wide range of trust badges, including shipping badges, warranty badges, sustainability badges, payment badges, and credit card icons. It also includes product labels and integration icons, with options for no-code display, custom sizing, automated placement, and manual positioning.

Iconito’s free plan offers up to 5,000 page views. Paid plans start at $4.99 per month and allow custom links and icon uploads.

Sami Product Labels & Badges

Sami Product Labels & Badges provides customizable product labels for discounts and business policies. You can select policy-specific trust badges (including free shipping badges, money-back guarantee badges, and others) or upload your own. 

You can apply trust badges to specific product pages by creating product groups and editing badge display at the group level.

Sami offers a free plan; paid versions start at $9.99 per month (or $99 per year) and add country-based visibility and product variant labels.

Judge.me

The Judge.me app helps ecommerce brands gather social proof, including reviews, ratings, and other user-generated content (UGC). It offers an automated review request function, and coupons and referral incentives to boost purchases and encourage feedback. 

Judge.me also allows you to display reviews on your site using review and product rating widgets, which can function as trust-building endorsement badges. 

The app’s free plan offers trust badges and medals, while the $15-per-month paid plan adds more widgets, marketing integrations, and more sophisticated review management tools.