6 Link-in-Bio Tools for Instagram and TikTok (2026)

Link-in-bio tools help creators and brands get around social media platform limitations. Think of them as a workaround for not being able to add clickable links to posts, and for the cap on the number of links you can have in your bio.

As of 2026, you can include five links in your Instagram bio, and one link on TikTok. These tools help bring more content front and center for your followers.

Ahead, learn about six popular link-in-bio tools with real examples from brands.

What is a link-in-bio tool?

A link-in-bio tool is a mobile-friendly landing page builder designed for social media. These tools are popular with creators who want to monetize Instagram without creating a website, since they provide a go-to place to include your affiliate links.

Your brand can also use link-in-bio tools to help turn viewers into customers by sharing multiple calls to action (CTAs) on a single mobile-friendly page.

Some link-in-bio tools let you do more than just add multiple links. Here are a few extra features to look for:

• Shopping tools. These let you embed products with buttons for customers to add items to their carts or buy now.

• Lead capture forms. Easily embed a newsletter sign-up or other type of contact collection form into your bio link page.

• Embeds. You can embed media like videos and songs for a more dynamic experience.

• QR code generators. Customers at in-person events can scan a QR code that opens your landing page.

• Analytics. Some link-in-bio tools track information, like how many people accessed your landing page and how many clicks each link received.

• Drag-and-drop editor. This feature makes it easy to customize your page without coding.

6 top link-in-bio tools 

• LinkShop
• Linktree
• Hoo.be
• Beacons
• Milkshake
• Linkin.bio

Shopify store owners are using these six popular tools to share important links across both Instagram and TikTok. Learn more about what they do and how they can work for your brand:

LinkShop

LinkShop is a link-in-bio tool with a Shopify app that lets you create shoppable link-in-bio landing pages. Customers can add products right to their cart without leaving the LinkShop page. 

You can start selling with LinkShop on Shopify’s Starter plan, which costs $5 per month. This plan is focused on social selling, and lets you post and link to product listings on your social profiles.

It’s easy to customize your landing pages by changing colors and fonts, and by adding images. In this example, sleepwear brand A Domani adds social icons, links to three sections of its website, and includes shoppable product cards. 

Pricing

LinkShop costs $15 per month. Free seven-day trial available.

Linktree

Linktree supports personalized landing pages with a straightforward set of buttons. In this example from Sichuan condiment brand Fly By Jing, the brand’s official logo and an orange-and-yellow background matches the business’s bold branding. There’s even a verified badge that adds credibility.

Pricing

Free version available. Paid plans start at $6 per month. 

Hoo.be

For a more dynamic link-in-bio page, Hoo.be supports embedded content like songs and videos. The tool also lets you embed social posts, blog posts, and news articles in addition to the standard website and storefront links. 

Hoo.be integrates with Shopify as well as with marketplaces like Amazon and Etsy, so you can embed products right on your Hoo.be landing page. Protein brownie company Elavi, for example, uses their Hoo.be landing page to embed their chocolate brownie and cashew products. When users click on one of these embeds, they’re directed to the associated product page on Elavi’s Shopify website.

Pricing

Free plan available. Paid plans start at $8 per month.

Beacons

Beacons is an influencer relationship management platform for brands and talent managers. It also offers a link-in-bio tool with an AI-powered landing page designer. 

Supplement company Feel Goods uses Beacons to create a page with links that direct viewers to three different product pages. It uses a sleek, on-brand design to direct users to the brand’s SMS sign-up page.

Pricing

Free plan available. Paid plans start at $10 per month.

Milkshake

Milkshake is a link-in-bio tool that creates landing pages in a swipeable card format. Each card contains content such as links to your ecommerce site, About Me copy, embedded YouTube videos, images, and links to blog posts.

You can use Milkshake to create standard link-in-bio pages by just adding one card, like the wellness company Loftie does. Loftie includes links to their alarm clock and lamp products, to an event RSVP page, and to their Shopify Mastersinterview.

Pricing

Free plan available. Paid plans start at $2.99 per month.

Linkin.bio

Linkin.bio is included in subscriptions to the social media management platform Later. In addition to standard links, Linkin.bio has a grid feature that helps viewers find what they’re looking for.

Seafood company Island Creek Oysters, for example, links Instagram posts that feature specific products. When a user clicks on one of these posts, they’re directed to the corresponding product page.

Pricing

Linkin.bio is included with Later plans, which start at $25 per month.