Recognition vs. acquisition: How brands are cutting CAC without buying more ads

Shopify Webinar

CAC is up. ROAS is down. Part of the reason is counterintuitive: you can't recognize your own customers when they show up, so you keep paying to acquire them. We’ll show you what it takes to break the cycle.

May 27, 2026
1 PM ET | 10 AM PT | 6 PM BST

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What you’ll learn

Recognition is the new acquisition

The problem isn't finding more customers. It's that you can't recognize the ones already in front of you.

THE HIDDEN COST

Stop paying to re-acquire the same customers.

More of your acquisition budget is going to existing customers than you think. We’ll break down how much and why it keeps happening.

THE DIAGNOSIS

More data won't fix it. Identity will.

The tools you're already using weren't built for this problem. Find out why and what actually closes the gap.

THE ARCHITECTURE

No single brand can build this. That's the point.

Recognition at scale requires something that exists outside your stack entirely. We’ll show you what it looks like within the Shop ecosystem that makes it possible.

Speakers

Meet your experts

Shopify

Madie Cyr

Senior Product Marketing Lead

Shopify

Jason Wilson

Senior Solutions Engineer

Shopify webinar

Recognition vs. acquisition: How brands are cutting CAC without buying more ads

Interested in Shopify? Try for free