Learn six common business intelligence failures in commerce and how unified data on platforms like Shopify helps teams make faster, trusted decisions.

",{"_2846":2873,"_2851":-5,"_2507":2926},{"_2846":2876,"_2877":2878,"_2879":2880,"_2881":2728},[-5,2931],{"_2846":2885,"_2886":2932,"_2901":2940,"_2906":2907},{"_2846":2888,"_2889":2933},[2934],{"_2846":2892,"_2893":2935},{"_2846":2895,"_2707":2936,"_2849":2937,"_2898":2938},"gid://shopify/Metaobject/7757955128","mandie-sellars",{"_2846":2900,"_2901":2939},"Mandie Sellars",[2941],{"_2877":2939,"_2905":2937},"2026-05-25T21:29:42Z","enterprise-ecommerce",{"_2846":2847,"_2707":2945,"_2849":2946,"_2851":2947,"_2853":2854,"_2497":2948,"_2864":2951,"_2867":2953,"_2869":2954,"_2871":2955,"_2874":2956,"_2882":2957,"_2908":2949,"_2909":2950,"_2910":2854,"_2911":2969,"_2913":2970},"gid://shopify/Article/569085231160","ai-in-business-process-management","AI in Business Process Management: Use Cases, Benefits, and Implementation",{"_2846":2856,"_2505":2949,"_2858":2950,"_2860":2861,"_2862":2863},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/AI_in_business_process_management_3a29bf14-9367-439f-9e47-d43b88169f15.jpg?v=1779744394","green envelope icon, folder, light bulb, and check mark all with a white arrow between them pointing to the right ",[2952],"Technology & Omni-Channel Retail","Learn how AI in business process management works with specific use cases, benefits, and how to implement AI with proper governance and supervision.","Learn how AI in business process management works with specific use cases, benefits, and how to implement AI with proper governance and supervision.",{"_2846":2873,"_2851":-5,"_2507":2953},{"_2846":2876,"_2877":2878,"_2879":2880,"_2881":2728},[-5,2958],{"_2846":2885,"_2886":2959,"_2901":2967,"_2906":2907},{"_2846":2888,"_2889":2960},[2961],{"_2846":2892,"_2893":2962},{"_2846":2895,"_2707":2963,"_2849":2964,"_2898":2965},"gid://shopify/Metaobject/7756480568","kaleigh-moore",{"_2846":2900,"_2901":2966},"Kaleigh Moore",[2968],{"_2877":2966,"_2905":2964},"2026-05-25T21:24:00Z","technology-omni-channel-retail","latestArticles",[2973,2998,3028,3058],{"_2846":2847,"_2707":2974,"_2849":2975,"_2851":2976,"_2853":2854,"_2497":2977,"_2864":2980,"_2867":2981,"_2869":2982,"_2871":2983,"_2874":2984,"_2882":2985,"_2908":2978,"_2909":2979,"_2910":2854,"_2911":2997,"_2913":2943},"gid://shopify/Article/569094438968","tier-1-erp","Tier 1 ERP: A 2026 Decision Guide for Enterprise Buyers",{"_2846":2856,"_2505":2978,"_2858":2979,"_2860":2861,"_2862":2863},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/tier1_ERP.jpg?v=1779742925","five stacks of four blue discs with a black checkmark in a white circle or a black X in a white circle",[2925],"What a Tier 1 ERP is in 2026, who needs one, the real costs and risks, and how ERP choice connects to enterprise commerce.","What a Tier 1 ERP is in 2026, who needs one, the real costs and risks, and how ERP choice connects to enterprise commerce.",{"_2846":2873,"_2851":-5,"_2507":2981},{"_2846":2876,"_2877":2878,"_2879":2880,"_2881":2728},[-5,2986],{"_2846":2885,"_2886":2987,"_2901":2995,"_2906":2907},{"_2846":2888,"_2889":2988},[2989],{"_2846":2892,"_2893":2990},{"_2846":2895,"_2707":2991,"_2849":2992,"_2898":2993},"gid://shopify/Metaobject/7757922360","michael-gooding",{"_2846":2900,"_2901":2994},"Michael Gooding",[2996],{"_2877":2994,"_2905":2992},"2026-05-25T21:02:03Z",{"_2846":2847,"_2707":2999,"_2849":3000,"_2851":3001,"_2853":3002,"_2497":3003,"_2864":3006,"_2867":3010,"_2869":3011,"_2871":3012,"_2874":3013,"_2882":3015,"_2908":3004,"_2909":3005,"_2910":3002,"_2911":3026,"_2913":3027},"gid://shopify/Article/569102401592","shop-buyer-network","Buyer Recognition: The Growth Lever Hiding Inside Shop","22 May 2026",{"_2846":2856,"_2505":3004,"_2858":3005,"_2860":2861,"_2862":2863},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/BlogHeader_BlogHeader_1_66867024-3dc9-467b-aaa1-87de9cb28f13.png?v=1779475904","Examples of how Shop recognition appears at checkout, sign in, and in Shop app",[3007,3008,3009,2866],"Business Intelligence","Data & Analytics","Selling Online & Offline","Shop is more than a checkout or an app. It's a network of hundreds of millions of verified buyers, and for most brands, a meaningful share of their existing customers are already in it. Here’s what it unlocks.","

Shop is more than a checkout or an app. It's a network of hundreds of millions of verified buyers, and for most brands, a meaningful share of their existing customers are already in it. Here’s what it unlocks.

",{"_2846":2873,"_2851":-5,"_2507":3010},{"_2846":2876,"_2877":3014,"_2879":2880,"_2881":2728},"Serena Miller",[-5,3016],{"_2846":2885,"_2886":3017,"_2901":3024,"_2906":2907},{"_2846":2888,"_2889":3018},[3019],{"_2846":2892,"_2893":3020},{"_2846":2895,"_2707":3021,"_2849":3022,"_2898":3023},"gid://shopify/Metaobject/46315110456","serena-miller",{"_2846":2900,"_2901":3014},[3025],{"_2877":3014,"_2905":3022},"2026-05-22T18:50:53Z","business-intelligence",{"_2846":2847,"_2707":3029,"_2849":3030,"_2851":3031,"_2853":3032,"_2497":3033,"_2864":3036,"_2867":3038,"_2869":3039,"_2871":3040,"_2874":3043,"_2882":3044,"_2908":3034,"_2909":3035,"_2910":3032,"_2911":3056,"_2913":3057},"gid://shopify/Article/569084182584","acquisition-vs-identity-shop","You don't have a customer data problem. You have a customer identity problem.","19 May 2026",{"_2846":2856,"_2505":3034,"_2858":3035,"_2860":2861,"_2862":2863},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/BlogHeader_BuyerNetwork_2_c0b5fafc-4427-4a3a-8f41-b9d549a6e876.png?v=1779393089","Woman using her phone to browse and check out with Shop.",[3008,3037,2866],"Industry Insights and Trends","The Shop buyer network is built on both sides of the transaction. Here's why that distinction matters for your acquisition spend, and what it reveals about the buyers you're already paying to reach.","

The Shop buyer network is built on both sides of the transaction. Here's why that distinction matters for your acquisition spend, and what it reveals about the buyers you're already paying to reach.

",{"_2846":2873,"_2851":3041,"_2507":3042},"Customer Identity vs. Data: What Most Brands Get Wrong","The Shop buyer network is built on both sides of the transaction. Here's why that distinction matters for your acquisition spend—and what it reveals about the buyers you're already paying to reach.",{"_2846":2876,"_2877":3014,"_2879":2880,"_2881":2728},[-5,3045],{"_2846":2885,"_2886":3046,"_2901":3054,"_2906":2907},{"_2846":2888,"_2889":3047},[3048],{"_2846":2892,"_2893":3049},{"_2846":2895,"_2707":3050,"_2849":3051,"_2898":3052},"gid://shopify/Metaobject/77946224696","chris-cichon",{"_2846":2900,"_2901":3053},"Chris Cichon",[3055],{"_2877":3053,"_2905":3051},"2026-05-19T23:33:37Z","data-analytics",{"_2846":2847,"_2707":3059,"_2849":3060,"_2851":3061,"_2853":3062,"_2497":3063,"_2864":3066,"_2867":3068,"_2869":3069,"_2871":3070,"_2874":3071,"_2882":3072,"_2908":3064,"_2909":3065,"_2910":3062,"_2911":3084,"_2913":3085},"gid://shopify/Article/569090375736","cpg-supply-chain-management","CPG Supply Chain Management in 2026: A Practical Playbook for Visibility, Inventory, and Faster Fulfillment","16 May 2026",{"_2846":2856,"_2505":3064,"_2858":3065,"_2860":2861,"_2862":2863},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/cpg_supply_chain_management.jpg?v=1778906929","five green outlined boxes with pictures of earrings, bagels, box, semi truck, and bowl respectively.",[3067],"Ecommerce Operations Logistics","Practical guide to CPG supply chain management in 2026. Learn how to improve visibility, manage inventory, optimize fulfillment, and build a modern supply chain tech stack.","Practical guide to CPG supply chain management in 2026. Learn how to improve visibility, manage inventory, optimize fulfillment, and build a modern supply chain tech stack.",{"_2846":2873,"_2851":-5,"_2507":3068},{"_2846":2876,"_2877":2878,"_2879":2880,"_2881":2728},[-5,3073],{"_2846":2885,"_2886":3074,"_2901":3082,"_2906":2907},{"_2846":2888,"_2889":3075},[3076],{"_2846":2892,"_2893":3077},{"_2846":2895,"_2707":3078,"_2849":3079,"_2898":3080},"gid://shopify/Metaobject/7756841016","ashley-r-cummings",{"_2846":2900,"_2901":3081},"Ashley R. Cummings",[3083],{"_2877":3081,"_2905":3079},"2026-05-16T04:46:16Z","ecommerce-operations-logistics","category1Articles",[3088,3102,3116],{"_2846":2847,"_2707":2974,"_2849":2975,"_2851":2976,"_2853":2854,"_2497":3089,"_2864":3090,"_2867":2981,"_2869":2982,"_2871":3091,"_2874":3092,"_2882":3093,"_2908":2978,"_2909":2979,"_2910":2854,"_2911":2997,"_2913":2943},{"_2846":2856,"_2505":2978,"_2858":2979,"_2860":2861,"_2862":2863},[2925],{"_2846":2873,"_2851":-5,"_2507":2981},{"_2846":2876,"_2877":2878,"_2879":2880,"_2881":2728},[-5,3094],{"_2846":2885,"_2886":3095,"_2901":3100,"_2906":2907},{"_2846":2888,"_2889":3096},[3097],{"_2846":2892,"_2893":3098},{"_2846":2895,"_2707":2991,"_2849":2992,"_2898":3099},{"_2846":2900,"_2901":2994},[3101],{"_2877":2994,"_2905":2992},{"_2846":2847,"_2707":2918,"_2849":2919,"_2851":2920,"_2853":2854,"_2497":3103,"_2864":3104,"_2867":2926,"_2869":2927,"_2871":3105,"_2874":3106,"_2882":3107,"_2908":2922,"_2909":2923,"_2910":2854,"_2911":2942,"_2913":2943},{"_2846":2856,"_2505":2922,"_2858":2923,"_2860":2861,"_2862":2863},[2925],{"_2846":2873,"_2851":-5,"_2507":2926},{"_2846":2876,"_2877":2878,"_2879":2880,"_2881":2728},[-5,3108],{"_2846":2885,"_2886":3109,"_2901":3114,"_2906":2907},{"_2846":2888,"_2889":3110},[3111],{"_2846":2892,"_2893":3112},{"_2846":2895,"_2707":2936,"_2849":2937,"_2898":3113},{"_2846":2900,"_2901":2939},[3115],{"_2877":2939,"_2905":2937},{"_2846":2847,"_2707":3117,"_2849":3118,"_2851":3119,"_2853":3120,"_2497":3121,"_2864":3124,"_2867":3125,"_2869":3126,"_2871":3127,"_2874":3128,"_2882":3129,"_2908":3122,"_2909":3123,"_2910":3120,"_2911":3138,"_2913":2943},"gid://shopify/Article/569085100088","failed-erp-implementation","How To Prevent ERP Implementation Failure in Commerce","13 May 2026",{"_2846":2856,"_2505":3122,"_2858":3123,"_2860":2861,"_2862":2863},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/failed_erp_implementation_32027047-c7bf-41a9-90c4-a66c96ea61c2.jpg?v=1778710627","translucent 3D triangle with white opaque exclamation mark with a dark indigo background",[2925],"Learn how commerce leaders reduce ERP implementation risk. Discover causes of ERP failure and how modern commerce platforms support recovery and scalability.","Learn how commerce leaders reduce ERP implementation risk. Discover causes of ERP failure and how modern commerce platforms support recovery and scalability.",{"_2846":2873,"_2851":-5,"_2507":3125},{"_2846":2876,"_2877":2878,"_2879":2880,"_2881":2728},[-5,3130],{"_2846":2885,"_2886":3131,"_2901":3136,"_2906":2907},{"_2846":2888,"_2889":3132},[3133],{"_2846":2892,"_2893":3134},{"_2846":2895,"_2707":2936,"_2849":2937,"_2898":3135},{"_2846":2900,"_2901":2939},[3137],{"_2877":2939,"_2905":2937},"2026-05-13T22:16:10Z","category2Articles",[3141,3169,3193,3218],{"_2846":2847,"_2707":3142,"_2849":3143,"_2851":3144,"_2853":3145,"_2497":3146,"_2864":3149,"_2867":3151,"_2869":3152,"_2871":3153,"_2874":3154,"_2882":3156,"_2908":3147,"_2909":3148,"_2910":3145,"_2911":3168,"_2913":2943},"gid://shopify/Article/569077268536","product-data-tips-ai-channels","8 Tips to Prepare Your Product Data for AI Channels","30 Apr 2026",{"_2846":2856,"_2505":3147,"_2858":3148,"_2860":2861,"_2862":2863},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/BlogHeader_AIReadiness_1_1b33b891-95c4-412b-ab7c-035d396951e4.png?v=1778518247","Structured product data flows from Shopify Catalog into an AI chat, then to a sunglasses purchase.",[2925,3150],"Growth strategies","Your buyers are already shopping through AI chats. Get a Shopify expert's take on the product data best practices that get your brand recommended.","

Your buyers are already shopping through AI chats. Get a Shopify expert's take on the product data best practices that get your brand recommended.

",{"_2846":2873,"_2851":-5,"_2507":3151},{"_2846":2876,"_2877":3155,"_2879":2880,"_2881":2728},"Blair Stokes",[-5,3157],{"_2846":2885,"_2886":3158,"_2901":3166,"_2906":2907},{"_2846":2888,"_2889":3159},[3160],{"_2846":2892,"_2893":3161},{"_2846":2895,"_2707":3162,"_2849":3163,"_2898":3164},"gid://shopify/Metaobject/77835763768","kate-ragotte",{"_2846":2900,"_2901":3165},"Kate Ragotte",[3167],{"_2877":3165,"_2905":3163},"2026-04-30T21:26:00Z",{"_2846":2847,"_2707":3170,"_2849":3171,"_2851":3172,"_2853":3173,"_2497":3174,"_2864":3177,"_2867":3178,"_2869":3179,"_2871":3180,"_2874":3182,"_2882":3183,"_2908":3175,"_2909":3176,"_2910":3173,"_2911":3192,"_2913":3057},"gid://shopify/Article/569068060728","shopify-plus-data-migration-service","How to Choose a Shopify Plus Data Migration Service","02 May 2026",{"_2846":2856,"_2505":3175,"_2858":3176,"_2860":2861,"_2862":2863},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/shopify_plus_migration_298ffabd-e709-4753-a81e-9c245501852a.jpg?v=1777701238","series of green arrows pointing to the right in a grid formation",[3008,2925],"Learn what a Shopify Plus data migration service should deliver, how to evaluate partners, and what to include in your SOW. Case studies included.","Learn what a Shopify Plus data migration service should deliver, how to evaluate partners, and what to include in your SOW. Case studies included. ",{"_2846":2873,"_2851":-5,"_2507":3181},"Learn what a Shopify Plus data migration service should deliver, how to evaluate partners, and what to include in your SOW. Case studies included. ",{"_2846":2876,"_2877":2878,"_2879":2880,"_2881":2728},[-5,3184],{"_2846":2885,"_2886":3185,"_2901":3190,"_2906":2907},{"_2846":2888,"_2889":3186},[3187],{"_2846":2892,"_2893":3188},{"_2846":2895,"_2707":2991,"_2849":2992,"_2898":3189},{"_2846":2900,"_2901":2994},[3191],{"_2877":2994,"_2905":2992},"2026-05-02T05:52:22Z",{"_2846":2847,"_2707":3194,"_2849":3195,"_2851":3196,"_2853":3173,"_2497":3197,"_2864":3200,"_2867":3201,"_2869":3202,"_2871":3203,"_2874":3204,"_2882":3205,"_2908":3198,"_2909":3199,"_2910":3173,"_2911":3217,"_2913":2943},"gid://shopify/Article/569067995192","legacy-system-transformation","What is Legacy System Transformation—and When Does Your Business Need It?",{"_2846":2856,"_2505":3198,"_2858":3199,"_2860":2861,"_2862":2863},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/legacy_system_transformation_24c782bc-5a44-4af2-aa3b-0b339b7369e7.jpg?v=1777697029","green glowing cylinder with four white striations and six smaller white cylinders surrounding it",[2925],"Still running on a legacy platform? Here's how enterprise brands like Framebridge, Belstaff, and The Conran Shop replaced outdated systems and cut costs—with a 5-step roadmap to do the same.","Still running on a legacy platform? Here's how enterprise brands like Framebridge, Belstaff, and The Conran Shop replaced outdated systems and cut costs—with a 5-step roadmap to do the same.",{"_2846":2873,"_2851":3196,"_2507":3201},{"_2846":2876,"_2877":2878,"_2879":2880,"_2881":2728},[-5,3206],{"_2846":2885,"_2886":3207,"_2901":3215,"_2906":2907},{"_2846":2888,"_2889":3208},[3209],{"_2846":2892,"_2893":3210},{"_2846":2895,"_2707":3211,"_2849":3212,"_2898":3213},"gid://shopify/Metaobject/32025149496","brinda-gulati",{"_2846":2900,"_2901":3214},"Brinda Gulati",[3216],{"_2877":3214,"_2905":3212},"2026-05-02T04:41:14Z",{"_2846":2847,"_2707":3219,"_2849":3220,"_2851":3221,"_2853":3222,"_2497":3223,"_2864":3228,"_2867":3229,"_2869":3230,"_2871":3231,"_2874":3232,"_2882":3233,"_2908":3224,"_2909":3225,"_2910":3222,"_2911":3242,"_2913":2943},"gid://shopify/Article/569064783928","business-roadmapping","Business Roadmapping 101: Use Cases and Examples","29 Apr 2026",{"_2846":2856,"_2505":3224,"_2858":3225,"_2860":3226,"_2862":3227},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/business_roadmapping.png?v=1777502496","glowing cube with movement lines and four floating cubes within movement lines",1375,565,[2925],"Learn more about a business roadmap that commerce teams can execute—includes templates, real examples, and a 5-step process to turn strategy into priorities.","Learn more about a business roadmap that commerce teams can execute—includes templates, real examples, and a 5-step process to turn strategy into priorities.",{"_2846":2873,"_2851":-5,"_2507":3229},{"_2846":2876,"_2877":2878,"_2879":2880,"_2881":2728},[-5,3234],{"_2846":2885,"_2886":3235,"_2901":3240,"_2906":2907},{"_2846":2888,"_2889":3236},[3237],{"_2846":2892,"_2893":3238},{"_2846":2895,"_2707":3211,"_2849":3212,"_2898":3239},{"_2846":2900,"_2901":3214},[3241],{"_2877":3214,"_2905":3212},"2026-04-29T22:39:53Z","b2bSection",[3245,3270,3293,3316],{"_2846":2847,"_2707":3246,"_2849":3247,"_2851":3248,"_2853":3249,"_2497":3250,"_2864":3253,"_2867":3255,"_2869":3256,"_2871":3257,"_2874":3258,"_2882":3259,"_2908":3251,"_2909":3252,"_2910":3249,"_2911":3268,"_2913":3269},"gid://shopify/Article/569035292728","digital-transformation-testing","Digital Transformation Testing: A Practical Strategy for Modern Ecommerce","09 Apr 2026",{"_2846":2856,"_2505":3251,"_2858":3252,"_2860":2861,"_2862":2863},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/digital_transformation_e09e8c11-1c03-4ee9-b7d3-caa7592d497a.jpg?v=1775770382","open laptop with a black screen and white lightning bolt on it in front of a grey background",[3254,2925],"B2B Ecommerce","Learn how digital transformation testing can protect new ecommerce releases with the right mix of automation and oversight.","Learn how digital transformation testing can protect new ecommerce releases with the right mix of automation and oversight.",{"_2846":2873,"_2851":-5,"_2507":3255},{"_2846":2876,"_2877":2878,"_2879":2880,"_2881":2728},[-5,3260],{"_2846":2885,"_2886":3261,"_2901":3266,"_2906":2907},{"_2846":2888,"_2889":3262},[3263],{"_2846":2892,"_2893":3264},{"_2846":2895,"_2707":2963,"_2849":2964,"_2898":3265},{"_2846":2900,"_2901":2966},[3267],{"_2877":2966,"_2905":2964},"2026-04-09T21:31:35Z","b2b-ecommerce",{"_2846":2847,"_2707":3271,"_2849":3272,"_2851":3273,"_2853":3274,"_2497":3275,"_2864":3278,"_2867":3279,"_2869":3280,"_2871":3281,"_2874":3282,"_2882":3283,"_2908":3276,"_2909":3277,"_2910":3274,"_2911":3292,"_2913":3269},"gid://shopify/Article/569035227192","what-is-b2b-tech","What Is B2B Tech? How Modern Companies Use Technology to Sell Smarter (2026)","11 Apr 2026",{"_2846":2856,"_2505":3276,"_2858":3277,"_2860":2861,"_2862":2863},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/what_is_b2b.png?v=1775890252","green cardboard box with barcode, eight sets of three lines radiating off the box all in front of a dark green background",[3254],"Explore the definition of B2B tech with examples and learn how modern companies use integrated tools to simplify complex sales and scale in 2026.","Explore the definition of B2B tech with examples and learn how modern companies use integrated tools to simplify complex sales and scale in 2026.",{"_2846":2873,"_2851":-5,"_2507":3279},{"_2846":2876,"_2877":2878,"_2879":2880,"_2881":2728},[-5,3284],{"_2846":2885,"_2886":3285,"_2901":3290,"_2906":2907},{"_2846":2888,"_2889":3286},[3287],{"_2846":2892,"_2893":3288},{"_2846":2895,"_2707":3078,"_2849":3079,"_2898":3289},{"_2846":2900,"_2901":3081},[3291],{"_2877":3081,"_2905":3079},"2026-04-11T06:50:34Z",{"_2846":2847,"_2707":3294,"_2849":3295,"_2851":3296,"_2853":3297,"_2497":3298,"_2864":3301,"_2867":3302,"_2869":3303,"_2871":3304,"_2874":3305,"_2882":3306,"_2908":3299,"_2909":3300,"_2910":3297,"_2911":3315,"_2913":3269},"gid://shopify/Article/569025822776","b2b-sales-acceleration","7 B2B Sales Acceleration Strategies for Commerce Teams","04 Apr 2026",{"_2846":2856,"_2505":3299,"_2858":3300,"_2860":2861,"_2862":2863},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/b2b_sales_acceleration_ad9012cd-9402-4c9a-a5ee-d42cefc3661f.jpg?v=1775281453","laptop screen with picture of cardboard package with barcode on screen all on a black background",[3254],"Master B2B sales acceleration by automating your commerce workflow and removing friction from the buyer's journey.","Master B2B sales acceleration by automating your commerce workflow and removing friction from the buyer's journey.",{"_2846":2873,"_2851":-5,"_2507":3302},{"_2846":2876,"_2877":2878,"_2879":2880,"_2881":2728},[-5,3307],{"_2846":2885,"_2886":3308,"_2901":3313,"_2906":2907},{"_2846":2888,"_2889":3309},[3310],{"_2846":2892,"_2893":3311},{"_2846":2895,"_2707":3211,"_2849":3212,"_2898":3312},{"_2846":2900,"_2901":3214},[3314],{"_2877":3214,"_2905":3212},"2026-04-04T05:43:23Z",{"_2846":2847,"_2707":3317,"_2849":3318,"_2851":3319,"_2853":3320,"_2497":3321,"_2864":3326,"_2867":3327,"_2869":3328,"_2871":3329,"_2874":3330,"_2882":3331,"_2908":3322,"_2909":3323,"_2910":3320,"_2911":3340,"_2913":3269},"gid://shopify/Article/568952193080","crm-implementation","CRM Implementation Guide: 9 Steps to a High-ROI Rollout in 2026","10 Feb 2026",{"_2846":2856,"_2505":3322,"_2858":3323,"_2860":3324,"_2862":3325},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/CRM_implementation_affbf81f-b431-4295-913d-b6eb159f70fa.png?v=1770919855","six green circles with megaphone, phone, folder, battery, notebook, and envelope in them on top of green arrows circling a green person icon with a black background",2772,1173,[3254,2925],"Avoid the common pitfalls of CRM implementation with this 9-step guide. Learn how to align business processes, migrate clean data, and drive adoption.","Avoid the common pitfalls of CRM implementation with this 9-step guide. Learn how to align business processes, migrate clean data, and drive adoption.",{"_2846":2873,"_2851":-5,"_2507":3327},{"_2846":2876,"_2877":2878,"_2879":2880,"_2881":2728},[-5,3332],{"_2846":2885,"_2886":3333,"_2901":3338,"_2906":2907},{"_2846":2888,"_2889":3334},[3335],{"_2846":2892,"_2893":3336},{"_2846":2895,"_2707":3211,"_2849":3212,"_2898":3337},{"_2846":2900,"_2901":3214},[3339],{"_2877":3214,"_2905":3212},"2026-02-10T06:42:21Z","miniCategory2Articles",[3343,3351,3357],{"_2707":3344,"_2851":3345,"_3346":3347,"_2864":3348,"_2913":3350},1,"Total Cost of Ownership Calculator + Report","path","https://www.shopify.com/compare/tco?itcat=enterprise&itterm=blog-home-banner-24q3_baubacbcaam",[3349],"TCO","tco",{"_2707":3352,"_2851":3353,"_3346":3354,"_2864":3355,"_2913":2048},2,"The Guide to Headless Commerce","https://www.shopify.com/plus/guides/headless-commerce-guide?itcat=enterprise&itterm=blog-home-banner-24q3_baubacbcaam",[3356],"Resources Center",{"_2707":3358,"_2851":3359,"_3346":3360,"_2864":3361,"_2913":2048},3,"The Guide to Optimizing Site Performance","https://www.shopify.com/plus/guides/ultimate-guide-to-site-speed?itcat=enterprise&itterm=blog-home-banner-24q3_baubacbcaam",[3356],"featuredCategory3Articles",[3364,3371,3377,3383],{"_2707":3365,"_2851":3366,"_3346":3367,"_2864":3368,"_2913":1612,"_2908":3370},5,"Shop Pay Speeds Up Everlane's Checkout and Boosts Conversions","https://www.shopify.com/case-studies/everlane",[3369],"Case studies","https://cdn.shopify.com/b/shopify-brochure2-assets/935476b9e0b07eda79010e4a1f58db1a.jpg",{"_2707":3372,"_2851":3373,"_3346":3374,"_2864":3375,"_2913":1612,"_2908":3376},6,"Dollar Shave Club Migrates from a Homegrown Platform and Cuts Tech Spend by 40%","https://www.shopify.com/case-studies/dollar-shave-club",[3369],"https://cdn.shopify.com/b/shopify-brochure2-assets/0f9c7889a3159f57f89a6653801f3c2e.png?originalWidth=2056&originalHeight=1157",{"_2707":3378,"_2851":3379,"_3346":3380,"_2864":3381,"_2913":1612,"_2908":3382},7,"How 4ocean switched back to Shopify from BigCommerce to focus on their core business","https://www.shopify.com/case-studies/4ocean",[3369],"https://cdn.shopify.com/b/shopify-brochure2-assets/ef980c51e2c9ba4d3e867c018bb1f14a.webp",{"_2707":3384,"_2851":3385,"_3346":3386,"_2864":3387,"_2913":1612,"_2908":3388},8,"How Decor Steals replatformed from Salesforce Commerce Cloud to innovate faster and reduce development costs","https://www.shopify.com/case-studies/decor-steals",[3369],"https://cdn.shopify.com/b/shopify-brochure2-assets/3c02fc0e7eca2e9ea9f3bbe0d98973f4.png","category3Articles",[3391,3396,3401,3406,3411,3416],{"_2707":3392,"_2851":3393,"_3346":3394,"_2864":3395,"_2913":1612},9,"Lulu and Georgia Scales Exponentially After Migrating from Adobe Commerce to Shopify","https://www.shopify.com/case-studies/lulu-and-georgia",[3369],{"_2707":3397,"_2851":3398,"_3346":3399,"_2864":3400,"_2913":1612},10,"Ditching BigCommerce, Embracing 25% Savings: Lull's Shopify Growth Story","https://www.shopify.com/case-studies/lull",[3369],{"_2707":3402,"_2851":3403,"_3346":3404,"_2864":3405,"_2913":1612},11,"Ruggable goes headless and scales to 8 markets with Shopify","https://www.shopify.com/case-studies/ruggable",[3369],{"_2707":3407,"_2851":3408,"_3346":3409,"_2864":3410,"_2913":1612},12,"From launch to viral success: Our Place’s Shopify growth story","https://www.shopify.com/case-studies/our-place",[3369],{"_2707":3412,"_2851":3413,"_3346":3414,"_2864":3415,"_2913":1612},13,"Scaling Success: Arhaus's Journey from a Complex Custom Build to Shopify","https://www.shopify.com/case-studies/arhaus",[3369],{"_2707":3417,"_2851":3418,"_3346":3419,"_2864":3420,"_2913":1612},14,"Bombas migrated for site stability, and is also saving $108,000 a year in platform costs","https://www.shopify.com/case-studies/bombas",[3369],"mostReadArticles",[3423,3448,3475,3506],{"_2846":2847,"_2707":3424,"_2849":3425,"_2851":3426,"_2853":3427,"_2497":3428,"_2864":3431,"_2867":3432,"_2869":3433,"_2871":3434,"_2874":3436,"_2882":3437,"_2908":3429,"_2909":3430,"_2910":3427,"_2911":3446,"_2913":3447},"gid://shopify/Article/558653341752","ecommerce-fashion-industry","Ecommerce Fashion Industry in 2026: Statistics, Trends and Strategies","27 Jan 2025",{"_2846":2856,"_2505":3429,"_2858":3430,"_2860":2861,"_2862":2863},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/ecommerce_fashion_f2bc74dc-8a1e-4f01-be19-744a4fb03af9.png?v=1775134211","a green dress in a shopping window with a green \"add to cart\" button on the bottom, with two mirrored windows to the side of the main window with inverted colors, all on a dark green background",[3037],"The ecommerce fashion industry is changing drastically. Here are the trends, strategies, and data you need to know in 2026.","

The ecommerce fashion industry is changing drastically. Here are the trends, strategies, and data you need to know in 2026.

",{"_2846":2873,"_2851":-5,"_2507":3435},"The ecommerce fashion industry is changing drastically. Here are the trends, strategies, and data you need to know in 2026. ",{"_2846":2876,"_2877":2878,"_2879":2880,"_2881":2728},[-5,3438],{"_2846":2885,"_2886":3439,"_2901":3444,"_2906":2907},{"_2846":2888,"_2889":3440},[3441],{"_2846":2892,"_2893":3442},{"_2846":2895,"_2707":2896,"_2849":2897,"_2898":3443},{"_2846":2900,"_2901":2902},[3445],{"_2877":2902,"_2905":2897},"2025-01-27T06:00:00Z","industry-insights-and-trends",{"_2846":2847,"_2707":3449,"_2849":3450,"_2851":3451,"_2853":3452,"_2497":3453,"_2864":3456,"_2867":3457,"_2869":3458,"_2871":3459,"_2874":3460,"_2882":3462,"_2908":3454,"_2909":3455,"_2910":3452,"_2911":3474,"_2913":3085},"gid://shopify/Article/558649507896","third-party-logistics-3pl","Third-Party Logistics (3PL): Complete Guide for 2026","27 Jan 2026",{"_2846":2856,"_2505":3454,"_2858":3455,"_2860":2861,"_2862":2863},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/3PL.jpg?v=1769562846","three roofed structures, one with a striped roof in front of a dark green background",[3067],"3PL providers handle warehousing, shipping, and fulfillment for ecommerce. Learn how to choose the right partner and reduce logistics costs by 20-35%.","

3PL providers handle warehousing, shipping, and fulfillment for ecommerce. Learn how to choose the right partner and reduce logistics costs by 20-35%.

",{"_2846":2873,"_2851":-5,"_2507":3457},{"_2846":2876,"_2877":3461,"_2879":2880,"_2881":2728},"Volodymyr Pavlivskyi",[-5,3463],{"_2846":2885,"_2886":3464,"_2901":3472,"_2906":2907},{"_2846":2888,"_2889":3465},[3466],{"_2846":2892,"_2893":3467},{"_2846":2895,"_2707":3468,"_2849":3469,"_2898":3470},"gid://shopify/Metaobject/44193906744","chris-pitocco",{"_2846":2900,"_2901":3471},"Chris Pitocco",[3473],{"_2877":3471,"_2905":3469},"2026-01-27T08:00:00Z",{"_2846":2847,"_2707":3476,"_2849":3477,"_2851":3478,"_2853":3479,"_2497":3480,"_2864":3483,"_2867":1039,"_2869":1039,"_2871":3484,"_2874":3485,"_2882":3486,"_2908":3481,"_2909":3482,"_2910":3479,"_2911":3505,"_2913":3269},"gid://shopify/Article/558648524856","wholesale-ecommerce-websites","Wholesale Ecommerce: How It Works, Types, and Benefits (2025)","28 Aug 2025",{"_2846":2856,"_2505":3481,"_2858":3482,"_2860":2861,"_2862":2863},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/wholesale_ecommerce_websites_1_2ccec31f-3f9f-4c74-9bf6-f087c07e7e52.png?v=1756506486","Three wholesale website interfaces displayed side by side, featuring cosmetics, a corporate report, and a makeup promotion.",[3254],{"_2846":2873,"_2851":-5,"_2507":-5},{"_2846":2876,"_2877":3461,"_2879":2880,"_2881":2728},[-5,3487],{"_2846":2885,"_2886":3488,"_2901":3502,"_2906":2907},{"_2846":2888,"_2889":3489},[3490,3496],{"_2846":2892,"_2893":3491},{"_2846":2895,"_2707":3492,"_2849":3493,"_2898":3494},"gid://shopify/Metaobject/7756316728","aaron-orendorff",{"_2846":2900,"_2901":3495},"Aaron Orendorff",{"_2846":2892,"_2893":3497},{"_2846":2895,"_2707":3498,"_2849":3499,"_2898":3500},"gid://shopify/Metaobject/7756349496","michael-keenan",{"_2846":2900,"_2901":3501},"Michael Keenan",[3503,3504],{"_2877":3495,"_2905":3493},{"_2877":3501,"_2905":3499},"2025-08-28T18:30:00Z",{"_2846":2847,"_2707":3507,"_2849":3508,"_2851":3509,"_2853":3510,"_2497":3511,"_2864":3516,"_2867":3518,"_2869":3519,"_2871":3520,"_2874":3521,"_2882":3522,"_2908":3512,"_2909":3513,"_2910":3510,"_2911":3533,"_2913":3534},"gid://shopify/Article/558646198328","online-sales-tax-ecommerce","Ecommerce Sales Tax: The Complete Guide for US Businesses (2026)","30 Jan 2026",{"_2846":2856,"_2505":3512,"_2858":3513,"_2860":3514,"_2862":3515},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/ecommercesalestax_000e1d4b-066b-44ad-9ccb-fe10dee302a2.jpg?v=1769853225","Clear percentage symbol in front of an athletic shoe in front of a beige background",3696,1564,[3517],"Business Management and Leadership","Learn how to handle ecommerce sales tax in 2026. Determine where you owe tax, register in required states, and collect the right amounts at the right times.","

Learn how to handle ecommerce sales tax in 2026. Determine where you owe tax, register in required states, and collect the right amounts at the right times.

",{"_2846":2873,"_2851":3509,"_2507":3518},{"_2846":2876,"_2877":2878,"_2879":2880,"_2881":2728},[-5,3523],{"_2846":2885,"_2886":3524,"_2901":3531,"_2906":2907},{"_2846":2888,"_2889":3525},[3526],{"_2846":2892,"_2893":3527},{"_2846":2895,"_2707":3528,"_2849":3529,"_2898":3530},"gid://shopify/Metaobject/7755399224","shopify-plus",{"_2846":2900,"_2901":363},[3532],{"_2877":363,"_2905":3529},"2026-01-30T19:16:00Z","business-management-leadership","subNavTopics",[3537,3540,3544,3549,3552,3557,3562],{"_2851":2925,"_2507":3538,"_2849":2943,"_2503":3539},"Strategies for managing high volume transactions, integrating complex supply chains, and customizing global storefronts for enterprise-level sales.","shipping",{"_2851":3541,"_2507":3542,"_2849":3350,"_2503":3543},"Total cost of ownership (TCO)","Understand the return on investment for various ecommerce strategies and technologies, helping you make informed decisions about where to allocate resources.","globe",{"_2851":3545,"_2507":3546,"_2849":3547,"_2503":3548},"Migrations","Guiding you through the technical and strategic processes involved in moving your store from one ecommerce platform to another.","migrations","trend",{"_2851":3254,"_2507":3550,"_2849":3269,"_2503":3551},"Offer personalized experiences that cater specifically to business clients, such as custom pricing, bulk ordering, and exclusive product lines.","cycle",{"_2851":3553,"_2507":3554,"_2849":3555,"_2503":3556},"Headless commerce","Learn how to integrate sophisticated backend systems with flexible frontend designs to create a fluid, responsive online shopping experience in a headless commerce setup.","headless-commerce","laptop",{"_2851":3558,"_2507":3559,"_2849":3560,"_2503":3561},"Announcements","Stay informed with the latest updates, upgrades, and new features from Shopify, a leading ecommerce platform.","announcements","channels",{"_2851":2866,"_2507":3563,"_2849":2914},"Create seamless shopping experiences for customers worldwide. 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40%","nav.customerLull","Lull","nav.customerLullDesc","25% Savings Story","nav.customerAllbirds","Allbirds","nav.customerAllbirdsDesc","Omnichannel conversion soars","nav.bottomNavigationShopify","nav.bottomNavigationShopifyDesc","nav.bottomNavigationPlus","nav.bottomNavigationPlusDesc","nav.bottomNavigationEnterprise","nav.bottomNavigationEnterpriseDesc","contact.form.kicker","SHOPIFY FOR ENTERPRISE","contact.form.heading","Let's talk enterprise commerce","contact.form.button","Submit form","contact.form.submitting","Submitting...","contact.form.fullName.label","contact.form.fullName.error","Please enter your full name","contact.form.email.label","contact.form.email.error","Please enter a valid email address","contact.form.phone.label","contact.form.phone.error","Please enter your business phone number","contact.form.company.label","contact.form.company.error","Please enter your company name","contact.form.website.label","contact.form.website.error","Please enter your website URL","contact.form.country.label","contact.form.country.error","Please select your country","contact.form.annualRevenue.label","contact.form.annualRevenue.error","Please select your annual revenue volume","contact.form.disclaimer","contact.form.freeTrialCard.headingHtml","Get started faster","contact.form.freeTrialCard.subheadHtml","Skip the form and start exploring Shopify now.","contact.form.thanks.heading","Thank you","contact.form.thanks.message","A Shopify representative will contact you soon.","contact.form.error.general","contact.form.freeTrial.heading","Thank you!","contact.form.freeTrial.subheadHtml","The best way to get started is with a free trial.","contact.form.freeTrial.subheadHtml_other","A representative will be in touch soon. 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Please try again","webinar.annualRevenue.label","Annual revenue","webinar.annualRevenue.error","Please enter your annual revenue","webinar.annualRevenue.options.DEFAULT","webinar.annualRevenue.options.UNKNOWN","Unknown","webinar.annualRevenue.options.UNDER_1M","Up to 1 million dollars","webinar.annualRevenue.options.BETWEEN_1M_30M","1 to 30 million dollars","webinar.annualRevenue.options.BETWEEN_30M_100M","30 to 100 million dollars","webinar.annualRevenue.options.OVER_100M","Over 100 million dollars","webinar.annualOfflineRevenue.label","Annual offline revenue","webinar.annualOfflineRevenue.error","Please enter your annual offline revenue","webinar.annualOfflineRevenue.options.DEFAULT","webinar.annualOfflineRevenue.options.UNDER_250K","$0 to $250,000","webinar.annualOfflineRevenue.options.BETWEEN_250K_500K","$250,000 to $500,000","webinar.annualOfflineRevenue.options.BETWEEN_500K_1M","$500,000 to $1,000,000","webinar.annualOfflineRevenue.options.BETWEEN_1M_10M","$1,000,000 to $10,000,000","webinar.annualOfflineRevenue.options.OVER_10M","$10,000,000+","webinar.marketingCommunicationConsent.label","I consent to receive promotional communications from Shopify and the partners that provide these resources. 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Give us a call.","contact.callUs.message","Monday to Friday 9am-6pm ET","contact.callUs.button","1-844-686-1946","resource.thanks.heading","Thank you for your interest in this resource","resource.thanks.download_button_label","Download now","submit.label","Submit","submit.label_submitting","lead.error_heading","lead.error_message_html","lead.name.label","lead.name.error","lead.email.label","lead.email.error","lead.phone.label","lead.phone.error","lead.title.label","lead.title.error","lead.company.label","lead.company.error","lead.partnerId.error","Partner ID is required","lead.website.label","lead.website.error","lead.industries.label","Industry","lead.industries.error","Please select your industry","lead.industries.options.DEFAULT","lead.industries.options.ADULT","Adult","lead.industries.options.ALCOHOL","Alcohol","lead.industries.options.ANIMALS_AND_PET_SUPPLIES","Animals & Pet Supplies","lead.industries.options.APPAREL_AND_ACCESSORIES","Apparel & Accessories","lead.industries.options.ART_AND_PHOTOGRAPHY","Art & Photography","lead.industries.options.AVIATION_AND_AEROSPACE","Aviation & Aerospace","lead.industries.options.BABY_AND_TODDLER","Baby & Toddler","lead.industries.options.BANKING_FINANCE_INSURANCE","Banking, Finance, Insurance","lead.industries.options.CHARITY_NONPROFIT_AND_ORGANIZATIONS","Charity, Non-Profit & Organizations","lead.industries.options.CONSTRUCTION_AND_INDUSTRIAL","Construction & Industrial","lead.industries.options.EDUCATION","Education","lead.industries.options.ELECTRONICS_AND_GADGETS","Electronics & Gadgets","lead.industries.options.ENTERTAINMENT","Entertainment","lead.industries.options.FOOD_AND_BEVERAGE","Food & Beverage (excl. 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Enter the address of your busiest store.","lead.businessAddress.submitLabel","Submit address","lead.businessAddress.startFreeTrial","lead.businessAddress.successMessage","Thanks!","lead.businessAddress.startAFreeTrial","start a free trial.","lead.businessAddress.mobileSubheading","Share your store address for customized market support.* Or","lead.businessAddress.watchDemoText","Want a sneak peek? Take a look at our product tour.","lead.streetAddress.label","Street Address","lead.streetAddress.error","Please enter your street address","lead.postalCode.label","Postal/Zip Code","lead.postalCode.error","Please enter your postal/zip code","fileUpload.required","Please select a file","fileUpload.invalid","Only one file is allowed","fileUpload.tooLarge","File is too large","fileUpload.invalidType","File type is not accepted","fileUpload.invalidExtension","File extension is not accepted","fileUpload.multipleRequired","At least one file is required","fileUpload.tooManyFiles","Too many files 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region","forms.referral.currentEcommercePlatform.label","Prospect’s current platform","forms.referral.currentEcommercePlatform.error","Please select the prospect’s current ecommerce platform","forms.referral.annualRevenue.label","Prospect’s total annual revenue","forms.referral.annualRevenue.error","Please select the prospect’s annual revenue volume","forms.referral.partnerInvolvement.heading","Would you like to work with the Shopify Plus sales team to close this deal?","forms.referral.partnerInvolvement.optionYes.label","forms.referral.partnerInvolvement.optionYes.value","Partner will tag-team with the Plus Sales Team.","forms.referral.partnerInvolvement.optionNo.label","forms.referral.partnerInvolvement.optionNo.value","Partner will close the deal on their own - no Plus Sales Team involvement.","forms.referral.sellingRegulatedIndustries.heading","Does your prospect sell in a regulated industry (cannabis, alcohol, medical devices, natural health products, 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code","forms.referral.partnerRefCode.error","Please enter your partner referral code","forms.referral.submit.label","forms.referral.submit.label_submitting","forms.contact.error_heading","Sorry but we’re having some problems sending your details.","forms.contact.error_message_html","forms.contact.fullName.error","forms.contact.email.error","forms.contact.phone.error","forms.contact.company.error","forms.contact.website.error","forms.contact.country.error","forms.contact.annualRevenue.label","forms.contact.annualRevenue.error","forms.defaultValues.country","forms.partnersDisclaimer","By submitting this form, you agree to Shopify and its partners using your data for the purposes of marketing Shopify's services to you, in accordance with Shopify's Privacy Policy. You may opt out from emails by clicking unsubscribe and from all other marketing as detailed in our Privacy Policy.","contactCustomizations.heading","Get in touch with an expert.","contactCustomizations.message","contactCustomizations.freeTrialCard.headingHtml","contactCustomizations.freeTrialCard.subheadHtml","Skip the form and start exploring Shopify Plus now.","contactCustomizations.freeTrialCard.gmvHeadingHtml","Skip the form, earn more","contactCustomizations.freeTrialCard.gmvSubheadHtml","When you sign up now, you'll get up to {{gmvCredits}} in credits with {{gmvRate}} back on all sales.*","contactCustomizations.gmvTermsApplyHtml"," *Terms apply","contactCustomizations.preformMessageHtml","Already using Shopify?
Learn how to upgrade to Shopify Plus","contactCustomizations.infoList.0","Get detailed pricing","contactCustomizations.infoList.1","See how much you could save with Shopify","contactCustomizations.infoList.2","Learn how Shopify adapts to your systems","contactCustomizations.infoList.3","Get help migrating","contactCustomizations.callUs.heading","contactCustomizations.callUs.message","contactCustomizations.callUs.button","contactCustomizations.form.button","contactCustomizations.form.button_submitting","contactCustomizations.chat.heading","Questions? Chat with sales.","contactCustomizations.chat.button","Start live chat","contactCustomizations.quote.text","Speed and agility aren’t words that typically describe enterprise companies. Shopify Plus enables us to move fast, add enhancements, and operate more like a startup.","contactCustomizations.quote.source","Michael Rosania","contactCustomizations.quote.title","Head of D2C Ecommerce, Reckitt-Benckiser","contactCustomizations.thanks.heading","contactCustomizations.thanks.message","contactCustomizations.freeTrial.heading","contactCustomizations.freeTrial.kicker_one","Once your free trial expires, enjoy your first month for {{paidTrialAmount}}.","contactCustomizations.freeTrial.kicker_other","Once your free trial expires, enjoy your first {{count}} months for {{paidTrialAmount}}/month.","contactCustomizations.freeTrial.subheadHtml","contactCustomizations.freeTrial.subheadHtml_other","contactCustomizations.freeTrial.support.heading","contactCustomizations.freeTrial.support.subheadHtml","contactCustomizations.freeTrial.support.link","contactCustomizations.leadsToPartnersExp.headingGroup.heading","Thank you!
We'll be in touch soon.","contactCustomizations.leadsToPartnersExp.headingGroup.headingLowGMV","contactCustomizations.leadsToPartnersExp.headingGroup.subheadLowGMV","Based on the information provided, the best way to get started is with a free Shopify trial.","contactCustomizations.leadsToPartnersExp.headingGroup.subheadPartner","Based on the information provided, a Shopify Partner may reach out to discuss ways to grow your business. In the meantime, kickstart your journey with a free trial.","contactCustomizations.leadsToPartnersExp.fullCard.headingGroup.heading","Explore Shopify while you wait","contactCustomizations.leadsToPartnersExp.fullCard.headingGroup.headingMidGMV","Explore Shopify","contactCustomizations.leadsToPartnersExp.fullCard.headingGroup.headingLowGMV","Try Shopify for free","contactCustomizations.leadsToPartnersExp.fullCard.headingGroup.subhead","Sign up for a free trial, then enjoy your first month on Basic, Shopify, or Advanced for {{paidTrialAmount}}. Subscribe to Plus at anytime.","contactCustomizations.leadsToPartnersExp.fullCard.headingGroup.subheadMidGMV","Sign up for a free trial, then enjoy your first month on Basic, Shopify, or Advanced for {{paidTrialAmount}}.
You can also try 1 month of Plus for {{plusTrialAmount}}.","contactCustomizations.leadsToPartnersExp.fullCard.headingGroup.subheadLowGMV","Explore a free 3-day trial, then enjoy your first month on a Basic, Shopify, or Advanced plan for just {{paidTrialAmount}}.","contactCustomizations.leadsToPartnersExp.cards.0.headingGroup.headingHtml","Get started with Plus","contactCustomizations.leadsToPartnersExp.cards.0.headingGroup.subheadHtml","Ready to go? Subscribe to Plus today and instantly unlock exclusive features.","contactCustomizations.leadsToPartnersExp.cards.0.headingGroup.subheadHtml_lowGMV","Ready to go? You can also try 1 month of Plus for {{plusTrialAmount}}. Subscribe to Plus today and instantly unlock exclusive features.","contactCustomizations.leadsToPartnersExp.cards.0.headingGroup.subheadHtml_highGMV","Try Plus today and instantly unlock exclusive features.","contactCustomizations.leadsToPartnersExp.cards.0.link.href","contactCustomizations.leadsToPartnersExp.cards.0.link.text","Subscribe to Plus","contactCustomizations.leadsToPartnersExp.cards.0.link.text_plusTrialFlagEnabled","Try 1 month of Plus for {{plusTrialAmount}}","contactCustomizations.leadsToPartnersExp.cards.1.headingGroup.headingHtml","Calculate ownership costs","contactCustomizations.leadsToPartnersExp.cards.1.headingGroup.subheadHtml","Enter your business details and compare Shopify to your current ownership costs.","contactCustomizations.leadsToPartnersExp.cards.1.link.href","{{site, url(path: '/compare/tco')}}","contactCustomizations.leadsToPartnersExp.cards.1.link.text","Calculate costs","contactCustomizations.leadsToPartnersExp.cards.2.headingGroup.headingHtml","Read case studies","contactCustomizations.leadsToPartnersExp.cards.2.headingGroup.subheadHtml","Find out why the world's best brands choose Shopify. ","contactCustomizations.leadsToPartnersExp.cards.2.link.href","{{site, url(path: '/case-studies')}}","contactCustomizations.leadsToPartnersExp.cards.2.link.text","contactCustomizations.leadsToPartnersExp.cards.3.headingGroup.headingHtml","Explore Help Center","contactCustomizations.leadsToPartnersExp.cards.3.headingGroup.subheadHtml","Browse through product articles and videos from our support team.","contactCustomizations.leadsToPartnersExp.cards.3.link.href","{{help, url(path: '/')}}","contactCustomizations.leadsToPartnersExp.cards.3.link.text","Browse Help Center","contactCustomizations.emailVerification.heading","contactCustomizations.emailVerification.subheadHtml","contactCustomizations.emailVerification.noEmail","contactCustomizations.emailVerification.checkSpam","contactCustomizations.emailVerification.resubmitLink","contactCustomizations.emailVerification.updateEmail","gmvConversion.headingHtml","Scale up. Earn back.","gmvConversion.subheadHtml","Sign up online and get {{gmvRate}} back on sales.
That's up to {{gmvCredits}} in credits.","gmvHero.subheadHtml","Sign up online and earn up to {{gmvCredits}} in credits.",{"_5192":5193,"_5201":5202,"_5204":5205,"_5214":5215,"_2971":5224,"_5227":5226,"_5228":5229,"_5231":5232,"_5235":5236,"_5237":5238,"_5243":5244,"_5255":5256,"_5260":5261,"_5268":5269,"_5273":5274},"htmlHead",{"_4189":5194,"_5195":5196,"_5197":5198,"_5199":5200},"Blog for Growing & Enterprise Commerce Brands","metaDescription","A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.","authorPageTitle","{{authorName}} author & reviewer at Shopify","authorPageTitleLocalized","{{authorName}} author & reviewer at Shopify {{country}}","hero",{"_2851":5203},"Commerce at Scale: A publication for growing and enterprise brands","authorSection",{"_5206":5207,"_5208":5209,"_5210":5211,"_5212":5213},"byAuthor","by {{authorName}}","byAuthor_withLink","by {{authorName}}","minutesToRead_one","{{minutes}} minute read","minutesToRead_other","{{minutes}} minutes read","conversionCta",{"_5216":5217,"_5218":5219,"_5220":5221},"headingHtml","The platform built for future-proofing","subheadHtml","Talk with our team on bringing Shopify into your tech stack.","buttons",[5222],{"_5223":361,"_2709":409},"text",{"_3568":4200,"_2718":5225},{"_5223":5226},"See all","carouselSeeAllLinkText","mostRead",{"_3568":5230},"Most Read","b2b",{"_3568":3254,"_2718":5233},{"_5223":5226,"_2505":5234},"/enterprise/blog/topics/b2b-ecommerce","recommendedArticlesTitle","Explore By Topic","conversion",{"_5216":5239,"_5218":5240,"_5241":5242},"The latest in commerce","Get top news, trends, and strategies for unlocking new growth.","disclaimerHtml","Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify.","conversionSubscription",{"_5214":5245},{"_5223":5246,"_5247":5248,"_2491":5249,"_5250":5251},"Subscribe","emailPlaceholder","Email here","Subscription","successMessage",{"_3568":5252,"_5253":5254},"Thank you for subscription!","contentHtml","Check your email for instructions.","sellAnywhere",{"_5216":5257,"_5218":5258,"_2712":5259},"Powering commerce at scale","Speak with our team on how to bring Shopify into your tech stack.",{"_5223":361,"_2709":409},"banner",{"_5262":5263,"_3568":5264,"_2718":5265},"imgSrc","https://cdn.shopify.com/b/shopify-brochure2-assets/d757e8eeb52284c7bd03a93dcae3ec40.svg","100+ new features to grow your business",{"_5223":5266,"_2505":5267},"See what's new","https://www.shopify.com/editions/winter2024?utm_source=blog&utm_medium=referrer&utm_campaign=winter24edition-amplify&utm_content=coreblog","categoryArticlesConvesion",{"_5216":5270,"_2491":1307,"_5220":5271},"The enterprise commerce platform powering 5.5B orders",[5272],{"_5223":361,"_2709":409},"authorTitle","Author",{},{},"documentDir","pricing",{"_5280":5281,"_5282":5283,"_5284":5285,"_5286":5287,"_5288":5289,"_5290":5291,"_5292":3358,"_5293":5294,"_5295":5296,"_5297":5298,"_5302":5303,"_4525":3358,"_5305":5289},"annualDiscountPercentage",25,"basicAnnualPrice","$19.00 USD","googleCountryOffer","R6,000","minimumMonthlyPrice","$5","minimumMonthlyPriceCurrency","USD","paidTrialAmount","$1","paidTrialMonths","posProPriceUsd","$89","posRetailLocations","1,000","promoAmount",{"_5299":3344,"_1507":5289,"_5300":5301},"amount","currencySymbol","$","signupTypes",[5304],"paid_trial_experience","usd","actionData","errors"]

Commerce at Scale: A publication for growing and enterprise brands

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